Key takeaways
- Disconnected platforms create double entry, lost leads and confused customers.
- Your website should be the hub that connects social media, M-Pesa, email and your customer records.
- Integrations such as M-Pesa STK Push, Meta pixel, CRM sync and Google Analytics remove manual work.
- A simple integration map shows where data flows and where it gets stuck.
In this guide
A typical Kenyan business today uses a website, Facebook, Instagram, TikTok, WhatsApp, M-Pesa, a bank account, Excel and maybe an accounting app. When none of them talk to each other, staff copy data by hand, leads get lost and customers repeat themselves. The fix is a connected digital infrastructure.
Make your website the hub
Your website is the one platform you fully own. Use it as the centre that every other channel links to and feeds data into.
Key connections to set up
- Social media to website: link every post and bio to specific landing pages, and install the Meta pixel and TikTok pixel to measure results.
- Website to WhatsApp: chat buttons with pre-filled messages showing which page the customer came from.
- Payments to orders: M-Pesa STK Push, Paybill and card payments recorded against the right customer and invoice. See our M-Pesa integration guide.
- Forms to CRM: every enquiry automatically saved to your CRM with source and follow-up tasks.
- Sales to accounting: invoices and receipts synced to your accounting and eTIMS system.
- Everything to analytics: Google Analytics 4 tracking calls, chats, forms and purchases.
Benefits of a connected business
- One view of each customer across channels.
- No double data entry.
- Faster responses and fewer lost leads.
- Accurate reports for smarter decisions.
Draw your integration map
List every platform you use, draw arrows for where information should flow, and mark the places where someone currently copies data by hand. Those are your first integrations.
Keep it secure
Use official APIs, strong passwords and two-factor authentication, and limit who can access customer data, in line with the Data Protection Act.
Permalink Business Ltd. helps Kenyan businesses with websites, software, SEO, networking and security. Request a free quote today.
Frequently asked questions
What is a website integration?
An integration connects your website to another system, such as M-Pesa, a CRM, email marketing or accounting, so information flows automatically.
Can I connect M-Pesa payments to my customer records?
Yes. Payments made via STK Push or Paybill can be recorded automatically against the customer and order in your system.
Do integrations slow down my website?
Well-built integrations run in the background and have little effect on speed. Poorly configured plugins and scripts are the usual cause of slowness.
A Nairobi IT company helping Kenyan businesses grow with websites, software, marketing, networking and security. Our guides are written from real client projects.
