Effective: 7 November 2026 · Version 1.0
| Document type | Company policy |
|---|---|
| Department | Digital Marketing and SEO |
| Review frequency | At least once a year |
| Approved by | Company Management |
1. Introduction
This policy covers search engine optimisation (SEO), Google Business Profile management, social media management, content creation, email marketing and paid advertising on Google, Meta and other platforms.
2. Ethical methods
We use methods that follow Google, Meta and platform guidelines. We do not buy fake followers, fake reviews or spam links, as these put your business at risk.
3. No guaranteed rankings
No agency can guarantee first-page rankings, a fixed number of leads or sales, because search engines and platforms control their own algorithms. We commit to agreed activities, best practice and transparent reporting, and we set realistic targets with you.
4. Ad budgets
Advertising spend is separate from our management fee. Ad spend is paid directly to the platform or to us in advance, and we never exceed the budget you approve.
5. Account access and ownership
Your website, Google Business Profile, analytics, ad accounts and social pages belong to you. We work through access you grant us and return or remove our access when the engagement ends.
6. Content approval
Posts, ads and articles are shared for approval as agreed in your plan. You are responsible for the accuracy of offers, prices and claims you approve.
7. Reporting
You receive a monthly report covering the work done, key results such as traffic, rankings, reach, clicks and leads, and recommendations for the next month.
8. Contract term and cancellation
SEO usually needs at least three to six months to show results. Monthly plans can be cancelled with 30 days’ written notice; fees for work already done are not refundable.
9. Non-compliance
Failure to follow this policy may lead to corrective action, additional project costs, suspension of work or other appropriate measures, depending on the circumstances. Any exception must be reviewed and approved by company management.
10. Policy review and amendments
This policy is reviewed at least once a year, or sooner when there are significant changes in technology, business operations, security requirements or the law. The latest version is always published on this page.
11. Approval and contact
This policy is approved for implementation by the management of Permalink Business Ltd. Questions about this policy or about a project are welcome.
Permalink Business Ltd., Nairobi, Kenya
Email: info@permalinkbusiness.com
Phone / WhatsApp: +254 706 143 654