Effective: 7 November 2026 · Version 1.0
| Document type | Company policy |
|---|---|
| Department | Graphic Design and Branding |
| Review frequency | At least once a year |
| Approved by | Company Management |
1. Introduction
This policy explains how Permalink Business Ltd. handles logo design, brand identity, marketing materials, social media graphics, packaging and print design. Where a signed quotation says something different, that agreement takes priority.
2. Design brief
Each project starts with a brief covering your business, audience, preferred style, colours, examples you like and where the design will be used. A clear brief saves time and revisions.
3. Concepts and revisions
We present the number of initial concepts stated in your quotation. Each package includes a set number of revision rounds (usually two or three). A revision is a change to the chosen concept; a new direction after approval is treated as a new concept and may be charged.
4. Approvals and proofreading
You are responsible for checking spelling, phone numbers, prices and other details before approving. Once a design is approved for printing or publishing, corrections are charged as new work.
5. Final files
After full payment we deliver final files in the formats agreed, typically PNG, JPG, PDF and SVG, plus editable source files for logos and brand identity packages. A brand guide is included where stated in the package.
6. Printing
Where we arrange printing, colours may vary slightly between screen and paper and between print runs. We share a proof before mass printing; approved proofs are final.
7. Content, fonts and images
You confirm you have the right to use any content, photos or logos you send us. We use licensed fonts and stock images; any extra licence costs are shown in the quotation.
8. Ownership and portfolio
Copyright in the final approved design passes to you once paid in full. Unused concepts remain with Permalink. We may show completed work in our portfolio unless you ask us not to in writing.
9. Payments and timelines
Design work starts after the agreed deposit. Timelines depend on prompt feedback; projects with no feedback for 30 days may be closed and restarted later as a new booking.
10. Non-compliance
Failure to follow this policy may lead to corrective action, additional project costs, suspension of work or other appropriate measures, depending on the circumstances. Any exception must be reviewed and approved by company management.
11. Policy review and amendments
This policy is reviewed at least once a year, or sooner when there are significant changes in technology, business operations, security requirements or the law. The latest version is always published on this page.
12. Approval and contact
This policy is approved for implementation by the management of Permalink Business Ltd. Questions about this policy or about a project are welcome.
Permalink Business Ltd., Nairobi, Kenya
Email: info@permalinkbusiness.com
Phone / WhatsApp: +254 706 143 654