Key takeaways
- A strong logo is simple, memorable and works at small sizes.
- Brand identity includes colours, fonts and tone — not just a logo.
- Consistency across signage, social and print builds trust.
- Keep a brand guide so everyone uses it correctly.
In this guide
Your logo is often the first thing customers see. Professional logo design in Kenya and a consistent brand identity make your business look established and trustworthy.
What makes a great logo
- Simple: recognisable at a glance, even at small sizes.
- Memorable: distinctive from competitors.
- Versatile: works on signage, social media, uniforms and invoices.
- Timeless: avoids short-lived trends.
Beyond the logo: your brand identity
A complete brand includes a colour palette, typography, tone of voice and templates for business cards, letterheads and social media posts.
The branding process
- Discovery: understand your business, audience and competitors
- Concepts: sketch and explore multiple directions
- Refinement: polish the chosen design
- Brand guidelines: document how to use it consistently
Explore our graphic design & branding service.
What your brand kit should include
- Primary logo, secondary logo and icon versions.
- Colour codes for print (CMYK) and screens (HEX/RGB).
- Approved fonts and heading styles.
- Examples: business card, social post, letterhead.
- Do and don’t usage rules.
Questions to answer before a logo brief
Who is your ideal customer? Which three words should people feel about your brand? Who are your main competitors, and how do you want to look different?
Frequently asked questions
How many logo concepts should I expect?
Usually a few initial concepts, then refinements on the chosen direction.
What file formats do I need?
Vector files (SVG, AI, PDF) for print and PNG for web and social media.
Should I trademark my logo?
Registering with KIPI protects your brand as the business grows.
A Nairobi IT company helping Kenyan businesses grow with websites, software, marketing, networking and security. Our guides are written from real client projects.
